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Our Clients

Nestle Toll House Cafe’ by Chip

What’s better than Nestle Toll House cookies? Exactly. Nothing!

Champion is proud to be the PR Agency of Record for Nestle Toll House Cafe’ by Chip, the premium dessert destination built around the world’s most powerful food name — Nestle.

With nearly 100 cafes across the globe, and growing fast, we are excited to be part of the team that will be raising awareness for their newest locations from coast-to-coast.

Raising Cane’s Chicken Fingers

Champion is proud to be the public relations agency of record for Raising Cane’s Chicken Fingers. We have provided PR and local market activation support for more than 50 new restaurant openings across the nation since 2011. Our “Give Your Friend the Finger” campaign broke new ground for Cane’s in the social media space leading up to National Chicken Finger Day. Our efforts in support of Cane’s sponsorship of Kidd’s Kids and its tornado relief initiatives in Texas and Oklahoma have helped build lasting goodwill for the brand. Our “Free Chicken Fingers for Life” offer to NBA superstar Dwight Howard generated nationwide recognition and nearly $500,000 in earned media for Cane’s virtually overnight.

Relevant Mobile

Relevant Mobile is a trailblazer in developing customized mobile apps and mobile-centric data-capturing solutions. Focused exclusively on the restaurant industry, Relevant offers a holistic technology platform including loyalty, guest feedback and resolution, ordering, mobile payment, and gift card solutions and much more to help brands better understand and engage with their customers. Relevant Mobile works as a collaborative partner to create a customer experience authentic to its clients’ brands. The result is a customized, white-labeled app with features that make sense for each client’s specific customers.

Want a mobile app your customers will use? Start by getting Relevant.

Champion is proud to be the PR Agency of Record for Relevant.

Rave Restaurant Group

32Dallas-based RAVE Restaurant Group, Inc. (NASDAQ: RAVE) owns, franchises and supplies more than 300 Pie Five Pizza Co. and Pizza Inn restaurants operating domestically and internationally. Pie Five is the leading brand in the rapidly growing fast-casual pizza space, offering individual handcrafted pizzas with fresh ingredients made to order in less than five minutes. Named among Fast Casual’s Top “Movers & Shakers” for three consecutive years, 2015 “Best Franchise Deal” by QSR Magazine, 2012 Hot Concepts winner by Nation’s Restaurant News and one of “10 Hot New Restaurant Chains from Established Brands” by, the company currently has over 100 locations in 24 states and the District of Columbia.

Champion is proud to be the PR Agency of Record for both Pie Five and Pizza Inn.


Founded in 2005, Houston-based Salata is a fast-growing salad chain with more than 50 corporate-owned and franchise locations in Texas, Illinois and Southern California. Serving fully customizable salad and salad wraps made from a selection of more than 50 fresh, pure ingredients, Salata is the only salad concept that is gluten-free certified and completely customizable. Ranked among the fastest-growing small chains in the U.S. by Restaurant Business, Salata plans to open 30 additional restaurants in 2017.


SkyTel provides nationwide wireless services and support, including email, interactive two-way messaging, wireless telemetry services and traditional text and numeric paging, to business and government customers throughout the United States.

Champion was retained by SkyTel to broker the wireless company’s multi-year sponsorship of the legendary Don Prudhomme “Snake” Racing Team. Two-time NHRA Top Fuel champion Larry Dixon piloted the SkyTel Racing dragster while Read More

Snuffer’s Restaurant & Bar

The iconic Snuffer’s Restaurant & Bar has been a Dallas institution since 1978, serving its signature menu of legendary Burgers and famous Cheddar Fries. Recently acquired by Firebird Restaurant Group, the brand currently has seven locations throughout North Texas, including one in Victoria, TX, with plans for many more to come.

Champion is proud to serve as PR Agency of Record for Snuffer’s.

Taco John’s

Cheyenne, WY-based Taco John’s operates and franchises nearly 400 quick-service restaurants in 24 states. Privately owned, the business opened its first restaurant in 1969. Taco John’s prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special recipes, seasonings and sauces.

With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat and Potato Burritos, original Street Tacos and yes, those craveable Potato Olés. The restaurant also features epic specials like Taco Tuesday® and Wake Up Wednesday!® with discounted breakfast burritos.

Champion is proud to be the PR Agency of Record for Taco John’s.

Tony Dorsett

In the history of the game, Tony Dorsett is the only player to win Football’s Fantastic Five: a national college title; the Heisman Trophy; a place in the Collegiate Hall of Fame; a Super Bowl championship; and the ultimate individual Read More

Trophy Concepts

The Trophy family of concepts was created by Jeremiah and Oscar Miranda, entrepreneurial brothers with a vision for better dining and entertainment venues in the DFW area. Trophy Ranch in Fort Worth, a Texas-styled bar and kitchen, has become one of the top destinations for locals and visitors alike looking for a great time. Trophy Room, located in the heart of Uptown Dallas, is a popular entertainment hub thanks to its weekly live music, large patio and iconic mechanical bull. Trophy Park, Frisco’s soon-to-be favorite go-to spot, will be arriving in The Star at Frisco in late spring. This new treasure trove will feature a full family-friendly menu and a bar and lounge perfect for watching the Cowboys and other sporting events. Trophy Park will also offer a variety of participatory games, including bowling, a video arcade and even a putting green!

Walk-On’s Bistreaux & Bar

Last In Concepts has developed and implemented five original concepts: Walk-On’s Bistreaux & Bar, The Roux House, Happy’s Irish Pub, Schlittz & Giggles and Walk-On’s Catering. The company now operates eight restaurants in Baton Rouge, Lafayette and New Orleans. In 2012, ESPN named Walk-On’s the “Best Sports Bar in North America.” The company recently celebrated its 10th anniversary with a huge birthday bash at its original restaurant across from the LSU campus.

Champion is proud to be the public relations agency of record for all of Last In Concepts’ brands.

Wholesome Grub

A revolution in the fast food industry has arrived and is thriving in the Plano area. Wholesome Grub provides a variety of fresh dishes of highest quality and can be customized to special dietary needs such as vegan, Paleo, vegetarian and gluten-free. Founded on the basic principles of generational sustainability, Wholesome Grub’s goal is to provide a service and product like no other in the fast casual industry.


Founded in 1998, Zoup! is the leading fast-casual soup concept restaurant that is defining the category with its premium and proprietary soups and other recipes. A dining experience that features 12 always-rotating soup varieties in an environment that focuses on comfort, satisfaction and convenience, Zoup! has grown its network of franchises to more than 70 restaurants throughout the northern U.S. and southern Canada.

Champion is proud to serve as PR Agency of Record for Zoup! as it continues its expansion into new local markets and seeks additional publicity with the local, national and trade media.