About Us

Champion and Raising Cane’s teamed up to recruit Dwight Howard to the Dallas Mavericks with the offer of “Free Chicken Fingers for Life.”

The award-winning PR campaign generated more than $3 million in earned media coverage nationwide and was the talk of the sports world for weeks. The next year, Team Champion scored its first viral video with the staging of a flash mob at Raising Cane’s just two days after Taylor Swift debuted her chart-topping “Shake It Off” single. The pop superstar “hyperventilated with joy” at the video, sparking millions of views.

In 2011, Ladd partnered with Eric Spiritas, a fellow entrepreneur and business development ace.

Shortly thereafter, a rapidly growing, emerging brand called Raising Cane’s gave us a chance to handle its public relations and new restaurant opening work, and our love affair with the foodservice industry began.

In 2004, Champion expanded its portfolio of services to deliver the same outstanding results to Corporate America that our celebrity and athlete clients had come to rely upon. GoVision signed on as our first corporate client, and more than 20 years later, they’re still with us!

Champion was initially founded in 2002 by Ladd Biro as a sports and entertainment marketing agency, building off his experience as one of the “deans of sports marketing” with American Airlines. (Hence the name “Champion.”)

Some of the agency’s early successes included securing a series of appearances for Hulk Hogan in the ubiquitous 10-10-220 campaign and placing Ed “Too Tall” Jones and Andres “Gooooal!” Cantor in GEICO’s popular advertising series.