Hat Creek Burgers Omni-Channel Marketing
The Challenge
Champion was challenged by Hat Creek Burgers to help increase brand awareness, grow social media followers and engagement, drive mobile app downloads and increase rewards memberships.
Deliverables
- Omni-channel marketing strategy
- Creative assets (digital and print)
- Sweepstakes landing page and rules
- Organic social and paid media content
- QR code implementation and tracking at POS
- Reporting and analytics
The Solution
Champion pitched and executed a sweepstakes strategy with the goals to increase brand awareness, capture new email subscribers, drive mobile app downloads, increase social media engagement and reach, and move in-store customers into their owned digital media channels. We designed an omni-channel approach and built the sweepstakes from the ground up leveraging both digital and print assets to create activation trigger points and drive measurable KPIs.
The Outcome
The viral sweepstakes was a huge success! The brand gained a 10% overall increase in social media followers. TikTok saw the greatest growth at a 232% increase in followers, and the campaign had an 18x return on investment.
7%
NEW FB FOLLOWERS
14%
NEW IG FOLLOWERS
232%
NEW TT FOLLOWERS
23%
NEW EMAIL SUBS
17%
NEW APP DOWNLOADS
We Want To Hear From You
Like what you see? We’d love to hear from you. Please shoot us an email and we’ll get back to you pronto!