Skip to main content
Naf Naf Paid Digital Media Case Study
Naf Naf

Naf Naf Paid Digital Media Case Study

The Challenge

Champion partnered with a Middle Eastern restaurant franchise group to drive online sales through Meta and Google. The popular fast-casual dining brand wanted to scale their online purchases as well as improve their return on ad spend (ROAS) for both their corporate and 13 franchise locations.

The Solution

  • Implement a strategy and tactics such as new ad placements, coupled with pinpoint targeting and leveraged data to achieve approximately $65,082 in revenue in one marketing window.
  • Champion conducted a competitor analysis to determine the brand’s direct competitors along with tactics aspirational peers were using on paid social channels.
  • Developed an overarching marketing strategy incorporating 2% of each franchisee’s marketing budget for paid media efforts.
  • Refreshed creative to be more engaging and differentiate the brand within the industry.
  • Followed the brands marketing calendar to incorporate to develop campaigns centered around their marketing windows (1 ½ – 2 month window durations).

We Want To Hear
From You

Like what you see? We’d love to hear from you. Please shoot us an email and we’ll get back to you pronto!