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Angry Chickz – Paid Digital Media Case Study
Angry Chickz

Angry Chickz – Paid Digital Media Case Study

The Challenge

Champion partnered with a California-based, hot chicken restaurant chain to build hype around their newest store opening by spreading awareness and driving traffic. The fast-growing dining brand aimed to scale awareness of the new location and improve in-store traffic.

The Solution

  • Champion developed an overarching marketing strategy utilizing an approach to drive awareness and traffic around the grand opening of the brand’s new location.
  • Built high quality creative to amplify brand hype capturing the attention of current brand loyalists and potential new audiences.
  • Effectively targeted and leveraged data to make decisions achieving 2,117,000 impressions and 1,533 conversions to “Get Directions” during the period.


“Get Directions” conversions to the new location in 3 weeks


Collective impressions across both platforms in 3 weeks


Website Visits in 3 weeks of activity

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