Champion is proud to be the public relations agency of record for Raising Cane’s Chicken Fingers. We have provided PR and local market activation support for more than 50 new restaurant openings across the nation since 2011. Our “Give Your Friend the Finger” campaign broke new ground for Cane’s in the social media space leading up to National Chicken Finger Day. Our efforts in support of Cane’s sponsorship of Kidd’s Kids and its tornado relief initiatives in Texas and Oklahoma have helped build lasting goodwill for the brand. Our “Free Chicken Fingers for Life” offer to NBA superstar Dwight Howard generated nationwide recognition and nearly $500,000 in earned media for Cane’s virtually overnight.