Image Image Image Image Image Image Image Image Image

1313Founded in 1918 by Mike Martinez, a Mexican immigrant, El Fenix is renowned as the originator of “Tex-Mex cuisine,” as well as for serving the best margaritas in Dallas. Acquired by Firebird Restaurant Group in 2008, El Fenix was refurbished with freshened interiors and a revamped menu, while maintaining its signature core menu and products. In 2010, Nation’s Restaurant News named El Fenix one of its 50 All-American Icons — “restaurants that stole our hearts and stood the test of time.”

Champion is proud to serve as public relations agency of record for this iconic brand and its 22 restaurants scattered around North Texas.