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Influencer/NIL Marketing

Influencers are becoming the new media frontier

We work daily with the top digital influencers across the country, and we’re constantly building mutually rewarding relationships with new faces as they pop onto the scene. Based on our knowledge of our clients’ brands and target audiences, we determine which influencers and platforms make the most sense. We create campaigns and collaborations with their goals and KPIs in mind and negotiate hard-to-secure partnerships without cash outlays, whenever possible.

Influencing has always been in our playbook, but we level-up the game when it comes to partnerships including college-athlete NIL deals and celebrity alliances.