Toppers
Toppers Franchise Development
The Challenge
Champion partnered with a pizza franchise to enhance growth in priority markets across the U.S. The brand was seeking multi-unit franchisees to rapidly expand with them. Coming into the partnership with zero lead flow, the brand and Champion invested heavily in development to grow the brand.
The Solution
- Developed a integrated franchise marketing strategy to attract qualified franchise prospects.
- Focusing on key franchising markets, Champion targeted a current multi-unit, multi state, Jimmy John’s franchisee.
- The newest Toppers multi-unit franchisee states, “I wanted to invest in an emerging concept that had all the key ingredients for rapid growth.”
$210K
Collected in franchise fees
7
Units sold to a single franchisee
7.5X
ROAS in 4 months
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