Owning Mother’s Day through National PR and Sweepstakes
The Challenge
Mother’s Day represents one of the most competitive and high-stakes moments in the restaurant and retail landscape. Nothing Bundt Cakes challenged Champion to break through the noise with a campaign that not only captured attention, but also drove meaningful action — from customer acquisition to digital engagement. The brand sought a strategic approach that would elevate share of voice, position Nothing Bundt Cakes as a go-to destination for celebrating mom and translate seasonal buzz into measurable growth across key business drivers.
Deliverables
- - Integrated sweepstakes campaign
- - National + local media relations strategy
- - Interview + TV segment coordination
- - New email subscribers + app downloads
- - Social media growth + awareness
- - Seasonal storytelling tied to LTOs
The Solution
Champion developed and executed a fully integrated Mother’s Day campaign centered around high-impact digital sweepstakes, designed to drive both excitement and participation at scale. To maximize reach, the campaign was supported by strategic media outreach and broadcast segments, leveraging timely Mother’s Day hooks and compelling product storytelling to secure national and regional coverage. The inclusion of a limited-time flavor and a compelling giveaway created urgency and incentivized engagement across social channels. Through strategic media outreach and a compelling sweepstakes landing page, Champion successfully drove traffic to Nothing Bundt Cakes’ digital channels fueling participation, increasing visibility and reinforcing the brand as a top choice for Mother’s Day celebrations.
The Outcome
The campaign exceeded expectations, transforming a seasonal moment into a powerful growth driver for the brand. In just under two weeks, the integrated approach delivered significant gains across awareness, engagement, and customer acquisition. Beyond strong campaign performance, the sustained media presence and social momentum helped solidify Nothing Bundt Cakes as a culturally relevant, go-to brand for celebrations — both during Mother’s Day and beyond.
Results
154,000+
Sweepstakes Entries
153,000+
New Email Subscribers
57,000+
New App Downloads
272+
Earned Media Placements
205M+
Total Impressions
$365K+
Est. Earned Media Value
93,000+
New Social Followers
36%
Increase in YOY SOV
19X
ROI
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