CEO Thought Leadership & PR-Led Credibility
The Challenge
Outlaw Light Beer is a fast-growing brand entering a highly competitive and saturated beer category dominated by legacy players. To support continued expansion and partnership opportunities, the brand needed to establish credibility beyond product and distribution alone. Building trust with distributors, retailers, investors and industry stakeholders required visible, authoritative leadership. At the same time, Outlaw needed to differentiate its business model and pricing strategy in a way that resonated with both trade and consumer audiences. The opportunity was to transform Ari Opsahl into a recognized industry voice while aligning his perspective with Outlaw’s broader growth narrative.
Deliverables
- - Omni-channel PR strategy with organic LinkedIn support
- - National media outreach and placements
- - Executive thought leadership and strategic narrative development
- - Podcast booking and coordination
- - Speaking engagement and conference placement
- - Industry awards and recognition support
- - Reporting and analytics
The Solution
Champion developed a comprehensive thought leadership strategy centered on elevating Ari Opsahl as a credible and forward-thinking leader in the beverage industry. We identified key industry conversations around pricing, category shifts and growth strategy, positioning Ari as a go-to expert on these topics. Champion secured high-impact interviews and feature coverage across top-tier business and trade outlets, ensuring consistent visibility among influential audiences. We expanded reach through targeted podcast placements that connected directly with operators, distributors and investors. At the same time, Champion actively pursued speaking opportunities at major industry conferences, positioning Ari on stage alongside leading voices in the category. Each touchpoint reinforced Outlaw’s disruptive positioning while building trust through third-party validation. This integrated approach ensured sustained visibility and alignment between Ari’s voice and Outlaw’s growth story.
The Outcome
Outlaw Light Beer emerged as a credible, fast-rising challenger brand with strong executive visibility across the beverage industry. Ari Opsahl is now recognized as a leading voice on pricing strategy, growth and category evolution, strengthening Outlaw’s positioning with key stakeholders.
- Coverage in PEOPLE, Forbes, USA Today, Ad Age, Mergermarket, VC Traded, Brewbound, BevNET and more
- Secured 2025 Rising Stars recognition in the Brewbound Awards 2025
- Recognized in BevNET’s 2025 New Beverage Guide and Food & Beverage Magazine’s June 2025 Issue Editor’s Pick: Best Products of the Summer 2025
- Secured speaking panel at VIBE Conference 2026 and presence at Brewbound Live 2025
- Consistent executive visibility across key industry channels
- Expanded reach among distributor and investor audiences
Results
311%
Increase in LinkedIn Followers
3
Major Industry Podcast Features
15+
Interview Features
175+
Earned Media Placements
$646K+
Est. Earned Media Value
198M+
Impressions
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