Dog Haus

Celebrity-Led Visibility Turned Into Growth

The Challenge

Dog Haus sought to accelerate franchise growth by attracting sophisticated operators and investment partners in an increasingly competitive QSR landscape. The brand needed a high-impact, culturally relevant activation that could break through the noise, demonstrate scalability and translate consumer buzz into serious development interest.

Deliverables

- Strategic franchise partnership announcement and rollout
- Fully integrated experiential campaign platform
- Influencer marketing activation across key markets
- National and international media relations strategy
- Ongoing promotional programming tied to a major cultural moment

The Solution

Champion developed and executed a franchise-forward activation anchored by a 25-unit partnership with Jake Paul, strategically timed to his Netflix-streamed fight. Rather than a one-time announcement, the team built a scalable experiential platform designed to bring the partnership to life across markets.

This included grand openings, “Fight Night” promotions, and after-parties that showcased how celebrity-driven collaborations could be operationalized consistently and effectively at the franchise level.

To amplify reach and relevance, Champion activated more than 40 influencers across key markets while simultaneously securing high-impact media coverage spanning both consumer and business outlets. This dual-track approach ensured visibility with fans while also engaging serious franchise prospects and capital partners.

The Outcome

The campaign successfully elevated Dog Haus from a growing brand to a culturally relevant, investment-worthy franchise opportunity. By connecting entertainment, experiential marketing and franchise development, Champion transformed awareness into meaningful business momentum.

The sustained visibility and credibility generated by the activation directly contributed to increased interest from qualified operators and investors, reinforcing Dog Haus as a scalable, growth-ready platform.

25-unit franchise partnership launched with Jake Paul
National and international media placements, including top-tier outlets
Secured subsequent 50-unit development agreement driven by increased investor interest