Victoria Williams is a story teller, marketing maven and content curator. She joined the Champion team in July 2016 as a Senior Account Executive, bringing more than 10 years of experience creating traditional and digital marketing and public relations campaigns. She has worked in multiple business sectors — from nonprofit organizations to a smaller-sized company — and has also done consulting work in the retail and consumer spaces.
Victoria began her career as PR coordinator for the DFW Muscular Dystrophy Association chapter where she handled regional PR, marketing, events planning and the organization’s first social media campaign. She went on to serve as senior marketing manager at Volunteer Now where she handled all marketing and PR activities for the agency. Most recently, she managed digital marketing efforts for Imprimis Group, where she created and executed the first digital marketing strategy in the company’s 30-year history. Victoria attributes her marketing success to a journalistic background and strong writing foundation. She prides herself on her ability to navigate the dynamic world of marketing and public relations and find ways to share her clients’ stories through the appropriate medium.
Victoria is a graduate of the University of Oklahoma (BOOMER SOONER) with a major in journalism and minor in business. She went on to complete her MBA at the University of Texas – Arlington.
Champion’s wide variety of restaurant clients gives Victoria the opportunity to bond two of her passions – food and marketing. When’s she not busy creating strategies for clients, you can find her eating her way through North Texas as a lead writer and blogger for Dallas Food Nerd, burning off those meals at the gym and spending time with her family and friends.