Paul has more than 30 years in Media Planning and Buying; working with Tracy Locke, DDB Needham, Integer and now a Principal of straTact Media Group, LLC. Paul has extensive experience in national, regional and local media planning, research and negotiating across broadcast, print, out-of-home and digital, as well as knowledge across many business categories such as retail, manufacturing, financial, packaging goods, casual dining/QSR and gaming.
Clients have included Frito-Lay, Coors, Mrs Baird’s, Borden Dairies, Phillips Petroleum, Mcllhenny, Ben Hogan, Haggar, La Quinta, The Dallas Morning News, Brink’s Home Security, 7-Eleven and Harrah’s Casinos.
Career highlights include winning an Effy Award for Texas Commerce Bank (Chase), sports negotiations for Haggar, Coors, Ben Hogan and The Dallas Morning News; and the development and leadership of a dedicated Merchandising team for Harrah’s Casinos.
Paul grew up in Dallas and received his BA degree from the University of Houston and MFA from Southern Methodist University. He and his wife Melissa, have one daughter, Sarah. He enjoys golf, live music and attending sports events.