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Jackson Family Reunion Concert

This was going to be the Big Kahuna. The show of all shows. For the first time ever, the entire Jackson family — Michael, Janet, Randy, Jermaine, Tito, Marlon, Jackie, LaToya and Rebbie — were going to perform together live, on stage, at Cowboys Stadium in Arlington, TX, on July 3, 2010. A twin show at Beijing’s Bird’s Nest Stadium would follow. These two global Pay-Per-View events would be the most anticipated concerts in music history. More than $100 million in PPV, DVD and merchandise sales were anticipated.

Champion was the official sponsorship and public agency for this amazing spectacle. Until the central character passed away suddenly on June 25, 2009.

We miss you, Michael.